MISSION
To get your company to the top and make sure you stay there.
VISION
To be the leading B2B marketing services provider by our customers.
VALUES
Stratcor has three core values:
Expertise, Trust and Innovation.
Three decades of milestones
From humble beginnings to industry leadership, explore the key moments that have defined our journey and shaped our commitment to client success.
1984-1994
Building expertise
Ten years of practical business experience prior to consulting, establishing deep industry knowledge & understanding of B2B challenges.
1994
Stratcor division
Founded Stratcor and began offering professional B2B marketing and consulting services to Canadian businesses.
1996
BDC
Became senior consultants with the Business Development Bank of Canada, expanding our reach and credibility.
1995-2005
Project portfolio expansion
Successfully completed hundreds of communications projects across diverse industries, establishing our reputation for excellence.
2000s
Team textile Canada strategy
Concept developers of the innovative ‘Team Textile Canada’ export strategy, demonstrating our strategic thinking capabilities.
2000-2010
Founded industrial councils
Established 3 industrial councils to drive innovation and collaboration within key sectors.
2005-2015
International trade missions
Organized 8 international trade missions, helping Canadian businesses expand globally and build international partnerships.
2010s
Shanghai business centre
Opened Canadian Business Centre in Shanghai, China, establishing our presence in the Asian market.
2010-2020
Publications & speaking opportunities
Authored over 100 sector profiles, industry roadmaps and articles while becoming sought-after speakers, trainers and group moderators.
Various Periods
Company turnaround projects
Involved in several company turnaround projects, applying our expertise to help struggling businesses recover and thrive.
Various Periods
American Marketing Association membership
Members of the American Marketing Association, demonstrating our commitment to professional excellence & industry best practices.
2020-2025
Milestone achievements
Reached significant milestones including 2500+ communications projects, 450+ coaching mandates, and 375+ marketing research and survey projects.
Today: Industry Leaders
Our commitment to excellence continues with ongoing innovation and client success



